Real Time Bidding / RTB
THERE IS A BETTER WAY!
Business’s need a better more reliable, predictable and more effective way to get there message across. Advertising methods that are based on sound proven principles of communications that work and continue to work into the future! The good news is online technology is now finally able to deliver this.
This Online Method Works … and It’s Here to Stay!
· REAL TIME BIDDING
or RTB is a new way to buy and sell digital advertising that delivers your message
to just the right specific people.
Real Time Bidding = Laser Targeting your message … hopefully to your best prospectsRTB is a method by we can actually match up the ads… to people who will be interested in them automatically. This allows for highly targeted, highly relevant ads that are more affordable since they use a winning bid auction model. This neatly overcomes the problem of serving ads on mass … to be largely ignored, ads you end up paying for with no potential for ROI!
Real time bidding, combined with ‘retargeting’, will finally allow smaller businesses to compete effectively with the big boys. Retargeting allows you to build familiarity and rapport with customers and visitors so that you can tap other interests they may have that they didn’t know you had expertise in. Now… they may even decide to drop into your site … after seeing your ad a few times … because you’re familiar.
Even better yet … More Cost Efficient
This form of advertising offers better value … you only pay for individual impressions or views which are much cheaper than a normal adwords or banner ad campaign. AND Since you’re serving ads only to people who have an interest,
your conversion ratios will be much higher
ultimately providing the elusive PROFIT you’re after!
This technology has been around for a few years now, but … only the large brands and agencies were able to afford it. Now it has opened up to some smaller more specialized agencies such as ours and this means a huge change in how businesses should be spending they’re advertising budget.
But To WIN …
You Really Need to Know The Mind of Your Customer
You now have to understand the strategic marketing side of your business!
Have you done a Strategic Marketing Analysis??
GET AN EVALUATION OF YOUR MARKETING PROGRAM FREE